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News General Vale Bruce Hensell
April 11, 2019

It was with great sadness, that we shared the news last week, that Henselite Chairman and former Managing Director, Bruce Hensell, had passed away.

Once described as 'the World's most knowledgeable person about lawn bowls, without actually bowling', Bruce spent much of his life devoted to the progression of the sport. Since joining the family business in 1956, Bruce was a passionate champion of lawn bowls around the world, assisting with the set-up of national governing bodies throughout Asia. As Managing Director he oversaw the achievement of 3 export awards and guided the company's transition from mass manufacturing of traditional bias black bowls to the narrow biased coloured bowls we see today.

He will be sadly missed by Henselite staff, management and the bowls community who have remembered him as a ‘true gentleman’ who made an enormous contribution to the sport.

We thank David Allen for this tribute to Bruce, below, as published by World Bowls.

The passing of a legend

The lawn bowls fraternity is in mourning at the passing of one of the sport’s greatest trailblazers, Bruce Hensell, chairman and former managing director of Henselite, the world’s largest bowls manufacturer.
Grandson of Henselite’s founder William Hensell, who mastered the art of turning materials into uniform bowls shapes, and son of Raymond Hensell, who introduced hard plastic phenyl formaldahyde as the material to produce bowls from; Bruce joined the company in 1956, adding his engineering prowess to operations and developing overseas markets to forge Henselite as a global brand.

‘I first met Bruce and Jenny during the 1980 World Championships in Melbourne at the Henselite tent,’ said World Bowls president John Bell. ‘We shared many enjoyable conversations during the tournament which continued wherever we met during my long career on the world circuit.
‘Bruce was a marvellous man – a pioneer and an icon in the development of our sport. The ‘Henselite bowl’ – his unique legacy – has endured the test of time and achieved global acclaim.

‘It was always a pleasure and privilege to enjoy Bruce’s company and listen to him proudly share his views and experience about our sport. He has earned a special place in bowls history and his contribution to our sport will never be forgotten.’


Vale Bruce Hensell